At the end of the day, we all need some time to ourselves to relax, unwind and let the daily stresses slip away. For some, this might mean meditating or taking a nap; for others, it might be enjoying a cocktail or smoking.
If, however, you prefer to try something less invasive than alcohol or smoking, CBD drinks may be a viable alternative. Despite the fact that CBD is extracted from the marijuana plant, it only contains some traces (not always and in minimal amounts anyway) of THC. This means that you can get a nice relaxing feeling without actually being stoned.
For lovers of sparkling water, flavored infusions, sodas, or teas, emerging brands have found CBD-inclusive alternatives. These drinks are just like the ones we already buy and drink every day, with a little added natural relaxation element.
The process of making a CBD beverage depends on the type of product itself. In general, the drink is created as normal (tea and coffee are brewed and the water is filtered and treated as needed) then infused with CBD.
What does the market say?
One reason behind the recent increase in CBD drinks, in addition to demand, is better technology. For many years, water could not so easily contain CBD due to a chemical issue.
As the boom in legal cannabis continues in Europe as well as America, non-alcoholic CBD beverages are gaining their own space.
This is only part of the category related to CBD which obviously includes many other products and has an estimated, global market of $9.3 billion in 2020. By 2025, the market is expected to reach $23.6 billion.
As for the specific beverage-related market Ryan Gru, founder and CEO of TEMPO, a CBD beverage brand, thinks it could become a $3 billion annual market.
“Beverage is one of the fastest-growing parts of this landscape,” he says.
“There’s this huge trend overall toward functional beverages. People are thinking more about their health as part of their lifestyle. CBD, and specifically beverages, fit perfectly into this new context.”
One example is the agreement reached this year between Canopy Growth and Glazer’s Wine & Spirits, one of the largest alcohol distributors in the United States, for a new line of beverages. The announcement comes on the heels of the Canadian company’s launch of Quatreau.
CBD comes in many forms.
One is mobility. The convenience of putting a drink in your purse and consuming it anywhere is undeniable. In public, it’s probably less awkward than placing oil under your tongue and more immediate than secluding yourself for a smoke.
Therefore, drinks are clean and easy to consume, especially in relation to day-to-day life without necessarily having to wait until you are at home to consume CBD and take advantage of its beneficial properties.
CBD beverages could be a supplement or even a substitute for alcohol at parties or social events.
Drinking alcohol with others has been a social coexistence since ancient times: using these emerging beverages is definitely healthier, less dangerous but at the same time relaxing, in an environment where it is necessary or possible to relate with others.
Overall, consumers have a wide range of choices for how and when they can drink CBD-infused products. Brands are specializing in highly different products aimed at specific types of consumers in specific parts of the day.
CBD beverage leaders have joined together to loudly demand a legal framework that is not only clearer but more importantly, more uniform. With that done, consumers may soon be able to better meet their demand for CBD-infused beverages everywhere.